A few weeks ago a land mark video store in my neighbourhood closed it’s doors for good. Hard to believe that a company as big as Blockbuster would end up in this position. However, this is clearly an example of resting on your laurels. Ten years ago when the internet was becoming more mainstream the [...]
How important is good copy writing?
The value of copy writing is too important to leave it to just anyone. Why you ask? Well, copy writing is every thing. Millions of people are searching for information right now and your job is to convert them, so you better know how.